I’ve been in the digital marketing space for over 15 years. From the early days of “batch and blast” to today’s segmented, automated, AI-powered strategies—I’ve lived through it all. But of all the digital channels I’ve tested, optimized, and fought with, email has been my true marketing love from day one.

I’ve helped companies:

• Launch from scratch (like that one time I helped a South American brand sell masks during COVID—without a single follower or contact)

• Build and grow eNewsletters with sky-high engagement

• Run A/B tests on subject lines, CTAs, send times, and everything in between

• Navigate the wild world of email platforms—from scrappy cold outreach tools to enterprise-level CRMs like HubSpot

• Deal with list hygiene, re-engagement, list fatigue, and messaging strategy head-on

I’ve been behind-the-scenes of dozens of email programs that have brought in real results, whether for entrepreneurs, startups, or growing teams—and I’ve learned what works (and what doesn’t) the hard way, so you don’t have to.

I was born and raised in Peru until age 11, until my family moved to sunny Southwest Florida. I still reside in Florida today with my husband, our 2 boys, and a wonderful doodle named Mandy.