Struggling to make your emails sound authentic? Try this simple exercise: talk about your product as if you’re chatting with a friend. Then turn that conversation into an email draft and polish it with AI tools like ChatGPT or Hoppy Copy. In my love, email actually podcast, I share exactly how I used this method for a skincare brand. Listen to the episode for the full example.

Struggling with subject lines? Learn a simple exercise using your inbox and ChatGPT to spot patterns, spark new A/B test ideas, and improve your email marketing results. The exact prompt you’ll need is revealed only in the podcast — listen now to try it yourself. I promise you won’t be disappointed with the results.

Making the leap from your ESP to HubSpot doesn’t have to be overwhelming. With the right preparation, clear migration steps, and team training, you can unlock HubSpot’s full potential—integrated CRM, powerful analytics, and scalability for your growing business.

Creating a lead magnet is only half the battle—the real challenge is making sure people actually see it and subscribe. In this post, we’ll explore the smartest ways to promote your lead magnets (free offers) across multiple channels. From website placements to collaborations—you’ll learn where to position your freebie so it gets noticed and drives real subscriber growth.

If you’ve ever wondered how to grow your email list without spending a dime on ads—or even if you’re just starting from zero—this guide walks you through one of the most effective strategies: lead magnets. You’ll learn what they are, how to pick the right one for your audience, and see real-life examples from brands big and small. Plus, you’ll get easy-to-create ideas, practical tools, and inspiration.

Writer’s block doesn’t just happen to novelists—it hits small business owners trying to send marketing emails, too. Whether you run an Etsy shop, manage a Shopify store, work in a local business, or handle email marketing for a small team, you don’t have to overthink every send. Here are 10 simple, high-impact email ideas to engage your subscribers, drive sales, and build trust.

Choosing the right email marketing tool can make or break your small business email strategy. This guide compares the top platforms for small business owners—including Etsy sellers, Shopify store owners, and service providers—based on ease of use, features, integrations, and cost, so you can start sending emails that sell.

You don’t need a website to start building your most valuable marketing asset—your email list. Whether you sell on Etsy, run a Shopify store, post on Instagram, or manage marketing for a local business, you can start collecting subscribers today. This guide walks you through simple, affordable tools, strategies, and incentives to grow your list without waiting for a website.

The sale isn’t the end of the customer journey—it’s the beginning. Whether you’re selling handmade goods, digital products, or services, a thoughtful post-purchase email builds loyalty, gets you more reviews, and drives repeat business. This guide walks you through the three types of emails every small business should send after a purchase—with ready-to-use examples.