How to Write Better Marketing Emails: Talk Like a Friend, Then Polish with AI
One of the biggest challenges in email marketing is figuring out how to write engaging emails that don’t sound stiff or forced. Too often, business owners sit down to draft copy and end up with something that feels robotic or overly “salesy.”
But here’s the secret: your best marketing emails often come from the same way you’d talk to a close friend. When you combine that natural style with AI tools for email marketing, you’ll create email copy that connects and converts.
Step 1: Pretend You’re Talking to a Friend
If you’ve ever struggled with how to write conversational email marketing examples, this exercise makes it easy. Instead of staring at a blank screen, grab your phone or laptop and record yourself describing your product as if your best friend were across the table.
Example: Imagine you sell a meal-prep subscription box. Talking to a friend, you might say:
“It saves me so much time during the week. No last-minute grocery runs, the recipes are quick but healthy, and everything’s pre-portioned so I waste less food.”
This method works because it strips away the pressure. Instead of writing “copy,” you’re just being real — and that authenticity makes for natural sounding email copy your subscribers actually want to read.
Step 2: Turn That Conversation into a Marketing Email
Once you have your recording, turn it into a simple structure for your email copywriting exercise:
Intro – Start with the problem or reason you’re writing.
Example: “If weeknight dinners feel like a chore, there’s an easier way.”
Benefits (3–5 bullets) – Directly pulled from your “friend talk.”
Example:
Pre-portioned ingredients cut down on food waste
Balanced meals ready in 20 minutes or less
No more meal planning stress
Closing/Call to Action – Add your offer or next step.
Example: “Get your first box delivered this week — and enjoy 20% off your first order.”
This conversational structure not only helps you write better marketing emails but also gives you content you can A/B test to boost email open rates.
Want another detailed example? In this love, email actually podcast episode, I walk through how I used this method for a skincare product. Listen below for the full step-by-step and prompt.
Step 3: Polish with AI Tools
Now that you’ve written a strong draft, you can refine it with AI tools for email marketing like ChatGPT or Hoppy Copy. The goal isn’t to replace your voice, but to polish it so it sounds more engaging, persuasive, or professional — depending on your audience.
Example with Hoppy Copy: Paste in your draft and choose a “Persuasive” tone. It might come back with:
“Dinner in 20 minutes? Yes, please. With our meal-prep box, you’ll save time, waste less, and eat healthier — all without another stressful grocery run.”
Example with ChatGPT: Paste in your draft and say:
“Rewrite this email for busy parents in their 30s. Make it encouraging, highlight the benefits in bullets, and include a mention of free shipping.”
This way, you’re using AI to write marketing emails that feel personalized while still grounded in your authentic voice.
Happy recording!
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