The sale isn’t the end of the customer journey—it’s the beginning. Whether you’re selling handmade goods, digital products, or services, a thoughtful post-purchase email builds loyalty, gets you more reviews, and drives repeat business. This guide walks you through the three types of emails every small business should send after a purchase—with ready-to-use examples.

Your welcome email is the most opened email you’ll ever send—and the perfect opportunity to make a great first impression. In this guide, you’ll discover the anatomy of a high-converting welcome email, plus ready-to-use templates for Etsy sellers, Shopify store owners, digital product creators, coaches, and consultants.

Learn how to write 3 must-have emails—welcome, post-purchase, and re-engagement—that drive repeat sales, boost customer loyalty, and save you marketing time. This post includes copy and paste templates, as well as examples from real stores that can inspire you.

A beginner-friendly guide for small business owners—whether you sell products on Etsy, run a Shopify store, or manage marketing for a local service business—on deciding if email marketing is right for you. Includes examples, common myths, and an easy checklist to get started.